AR in the Classroom
Terry D. Williams Ph.D.
Director of Research & Insights

Imagine a fifth-grade classroom studying the original Thirteen Colonies. Instead of a
bleary-eyed Ms. Brody perched in front of the room with a pointer aimed at a faded map, the eyes of the students are trained on maps...

Imagine a fifth-grade classroom studying the original Thirteen Colonies. Instead of a
bleary-eyed Ms. Brody perched in front of the room with a pointer aimed at a faded map, the eyes of the students are trained on maps...

Imagine a fifth-grade classroom studying the original Thirteen Colonies. Instead of a
bleary-eyed Ms. Brody perched in front of the room with a pointer aimed at a faded map, the eyes of the students are trained on maps...

Slider
Moving Beyond the WOW Factor
Terry D. Williams Ph.D.
Director of Research & Insights

Consider the following marketing strategies using augmented reality (AR):
On his way out of a theater an avowed horror movie aficionado checks out a poster for an upcoming slasher movie...

Consider the following marketing strategies using augmented reality (AR):
On his way out of a theater an avowed horror movie aficionado checks out a poster for an upcoming slasher movie...

Consider the following marketing strategies using augmented reality (AR):
On his way out of a theater an avowed horror movie aficionado checks out a poster for an upcoming slasher movie...

Slider
Gamification: Just Another Game of Marbles
Terry D. Williams Ph.D.
Director of Research & Insights

When I was nine-years-old my father took me to the candy store to buy a bag of
marbles. Arriving home, wide-eyed with delight and anticipation, I’d empty the green, blue,gray, red and marbled (pun intended)...

When I was nine-years-old my father took me to the candy store to buy a bag of
marbles. Arriving home, wide-eyed with delight and anticipation, I’d empty the green, blue,gray, red and marbled (pun intended)...

When I was nine-years-old my father took me to the candy store to buy a bag of
marbles. Arriving home, wide-eyed with delight and anticipation, I’d empty the green, blue,gray, red and marbled (pun intended)...

Slider
AR in Media & Print
Terry D. Williams Ph.D.
Director of Research & Insights

“The rumors of my death have been greatly exaggerated”. This statement, or something similar to it, is credited to Mark Twain when he was asked about his health in 1897. Can print media make the same claim in 2019...

“The rumors of my death have been greatly exaggerated”. This statement, or something similar to it, is credited to Mark Twain when he was asked about his health in 1897. Can print media make the same claim in 2019...

“The rumors of my death have been greatly exaggerated”. This statement, or something similar to it, is credited to Mark Twain when he was asked about his health in 1897. Can print media make the same claim in 2019...

Slider